Kalyan Jewellers is the biggest jewellery chain in India. It is headquartered in Thissur city, Kerala. We don’t know how T.S. Kalyanaraman, the chairman of Kalyan Jewellers could approve a racist advertisement featuring Aishwarya Rai Bacchan in The Hindu newspaper on 17th April 2015. The advertisement not only marginalized the poor and blacks but also promotes child labour.
The Child Rights activist have expressed their dissent on this advertisement saying that such kind of advertisements harm the psychology of an individual and reflect poorly on the conditions of the society. “In the advertisement you appear to be representing aristocracy from a bygone era – [...]